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We’re 100% Kiwi through and through—rooted in the awe-inspiring landscapes of Aotearoa, we set out to bring the world’s best outdoor apparel to our fellow nature lovers. Born from a deep love of nature and adventure, we handpick every piece in our collection with an eye for simplicity, functionality, and that unmistakable Kiwi vibe.

Why we exist

We started this journey because we believe that gear should do more than just look good—it should perform flawlessly and feel comfortable under the wide skies, ever changing weather, and rugged trails that define New Zealand outdoor life.